Section 40. Code of Professional Ethics. —

The Board shall adopt the Professional Code of Ethics promulgated by the integrated national organization of optometrists: Provided, That such Code provides that it is the duty of an optometrist to:

1. Consider as his primary responsibility the visual welfare of the public;

2. Promote the best possible standards of professional care;

3. Enhance continuously his theoretical and practical proficiency;

4. Render his services with equal diligence to all, regardless of race, creed or status;

5. Respect the confidential nature of information concerning those he serves; and

6. Refer for medical or other professional attention where the need is indicated.

The Board shall also distribute the Code of Ethics of the Optometric Profession in the Philippines to all new optometrists during their oathtaking.

Any act or omission which violates this Code shall be considered as unethical conduct and shall be suspended or prohibited from the practice of optometry, in accordance with Section 26 of this Act.