Section 11. Market Promotion and Development. – The DOT and the Tourism Promotions Board, the DA, the DTI and LGUs shall include farm tourism in their marketing and promotions programs, and support operators of accredited farm tourism camps and their associations in conducting and joining local and international conferences, congresses, trade fairs, and exhibits.

Inbound tour operators shall include accredited farm tourism camps as part of their suggested itineraries.

The ATI and the Technical Education and Skills Development Authority (TESDA) shall showcase farm tourism camps and activities as a way of promoting sustainable agriculture. The ATI shall encourage farm tourism camps to become learning sites and accredited extension service providers, and the TESDA shall accredit farm tourism camps as technical vocational institutions for agriculture and tourism courses.

The DTI Bureau of Small and Medium Enterprise Development and the Bureau of Domestic Trade Promotion and the DA – Agribusiness and Marketing Assistance Service shall assist farm tourism operators and practitioners in the marketing and distribution of their products, and link them with consumers cooperatives and organizations, and retailers.

The DOT, the DA, and the Philippine Information Agency (PIA) shall launch and pursue a nationwide campaign to promote farm tourism and accredited farm tourism camps, and promote the principle of sustainable development. For this purpose, the DOT and the DA shall encourage the establishment of at leas’ one (1) farm tourism camp in every province in the country.